The name the "University of California," and variations on the name such as UCLA, are the property of the State of California. Permission of The Regents of the University of California is required to use the University's name (including campus names) for commercial or non-commercial purposes. According to Section 92000 of the California Education Code:
"(a) The name of the 'University of California' is the property of the state. No person shall, without the permission of the Regents of the University of California, use this name or any abbreviation of it or any name of which these words are a part, in any of the following ways:
(1) To designate any business, social, political, religious, or other organization, including but not limited to, orporation, firm, partnership, associate, group,activity, or enterprise.
(2) To imply, indicate or otherwise suggest that any such organization, or any product or service of such organization is connected or affiliated with, or is endorsed, favored, or supported by the University of California..."
In light of this restriction, advertising that displays or lists the University as a user of a product or service or as the source of information on which a commercial product, program, or publication is based is prohibited. This prohibition extends to advertising using any UCLA name, picture, landmark, building, or other indication.
Similarly, employees may not use the University's names or campus names, or their affiliation with the University in a manner which suggests or implies University support or endorsement of any activity or program. Employees may, however, use the University and campus names in making a true and accurate statement regarding their relationship with, or employment by, the University of California in the course of application for other employment or stating the employee's experience or qualifications.
Additional information regarding the restrictions on the use of the UCLA name and approval process for exceptions to this policy are set forth in UCLA Policy 110, "Use of the University's Names, Seals and Trademarks".